Here is a project that I might not have been too excited about at first but in the end, I really liked the overall results of the materials produced. We had been working on a company and how it differs from their competition. We would come to create the new atmosphere brand for the company and the poster /flyer would be our end results of our ideas. The Canine Companions for Independence had a program for helping amputee veterans obtain service assistance dogs to help them in a number of areas. They would assist returning vets ad help mentally with PSTD or simply the amputees get around or do everyday things with better ease on them and their families.
The last image of the final poster/ flyer where you can see the site and adjust body copy with the logo and tagline to all fit the contrast of the imagery to all fit and match the mood of the overall brand of the project.
The imagery used for the flyer which captured the tone and mood very well where we see a vet which is an amputee and his assistant dog.
This was the first rough draft concept for the flyer which had a strong sense of the elements provided and the whole concepts overall all but was still needing some work. The main elements were their for the body copy, tagline and imagery but it didn’t feel like it fully served its purpose.
